Alabama Weddings Magazine


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79 A W W hat sets them apart? M. Elizabeth Events is a team effort. When Cease comes onboard, the production becomes a combined effort of a lead planner and two associate wedding planners. "This is not a one person show," Cease says. "I want brides and readers to understand that we are a team of planners, not just one person who works on every single wedding. We do this full-time and not as a weekend or part time job. We can therefore focus on the bride. We are truly hands- on through every aspect of the planning." They are relationship-centric. Cease believes the key to a successful planning experience is an intimate and comfortable relationship with the bride and her family. "We love our brides, and we believe that creating the right wedding experience comes through developing a strong relationship with their families. We want brides to feel as though they are planning their wedding at home at their kitchen table or in their living room. That feeling makes them comfortable in confiding personal, experiences, which gives light to pulling those important details that come from truly knowing our brides. It also makes it possible for us to accurately pair them with the right vendors," Cease said. They engage in conversations of style. While wedding trends come and go, individual style preferences remain. Cease reaches towards the style preferences of brides through conversation. "During our consult with the bride we ask a lot of questions that draw out hints of her personal style. What kind of interests is she drawn to? Some love fashion, some love all things Southern. We want to know about any 'must-have' items to be included in the wedding. We ask about what defines the couple's relationship, and so on. This type of questioning helps define the bride and introduces a glimpse of her specific vision." Biography: Alabama native, Meghan Cease, has a Bachelor's of Business Administration in Marketing Communications from The University of Mississippi. She also completed graduate coursework in International Marketing and Project Management. Her go-to-it spirit took her to New York City, where she honed her planning and public relations skills while working for Conde Nast's Cookie Magazine, David Yurman, and Elie Tahari. She specialized in creating special events, including private parties held at Bloomingdales, W Hotels, and FAO Schwartz. When she returned home to Birmingham, her refined talents, love of celebrations and entrepreneurial spirit led her to founding M. Elizabeth Events in 2009. She has trained with the Association of Certified Professional Wedding Consultants and is a member of the Association of Bridal Consultants. photography: j.messer photography location: grand bohemian hotel, mountain brook flloral: hothouse design studio hair and make up: mellissa moore borgardus

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