Alabama Weddings Magazine


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Page 122 of 259

121 A History : Planning an intimate event for a dear friend in Los Angeles ended with admirers asking for Joanna's business card. Those accolades, as well as her best friend Georgia Halsey's encouragement, escalated Joanna's hobby of organizing celebrations into a successful wedding planning business. Joanna's accounting background allows her to maximize each dollar of a bride's budget. Three years ago, Joanna Sheppard turned her love of production design into a business and created Valia Rose Events. Specialty : Known for creating "wow" factors and room transformations, Joanna provides comprehensive design services for her clients handling every detail needed to execute the aesthetics of the wedding day. By taking care of her clients while remaining organized, Valia Rose Events loves giving her brides a collaborative approach to planning and provides a stress free experience like no one else in the business. Biggest Inspiration : Inspiration…LIFE! Living a life with a multicultural background, an experience by itself, which exposed Joanna to insightful levels of creativity and distinct facets of design. Likewise, her grandmothers' (Valia Marie and Helen Rose – the company's namesakes) principles inspire every experience Joanna creates. Favorite Moment on Wedding Day : Every single moment of the wedding day is Joanna's favorite! Joanna cannot help but cry each and every time she witnesses her bride walking down their aisle. Seeing the couple enjoying the experience she created uniquely for them provides the ULTIMATE reward. Although Joanna fulfills every request and the job completes, she remains very close to her brides. Tips and Advice : Joanna advises her brides to trust the planner, pamper themselves and to live in the moment on their wedding day. Valia Rose Events encourages brides to be individuals and to do what feels right regardless of traditions or expectations. After all, this day belongs to the beautiful bride. joanna's favorite things Any place with sand, ocean waves and amazing sunsets. Spending time outdoors with her daughter. Italian and Middle Eastern cuisine. Coffee, black as night and hot as fire! Definitely dogs. Daughter, London Claire, who is her spitting image. Piper Vine Photography

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